A new logo was first on the list for this company and by pairing the natural forms of the monstera plant and the structure of the  Avenir typeface I was able to blend both together to achieve an aesthetic in-keeping with the company brief for a modern design that ties together playfulness and natural forms.

 

The visual requirements are something I keep in mind when creating any new design work for this company and I find myself always having fun with new ventures particularly the combination of natural forms and structural properties of typography.